Experienced management helps organizations measure, prioritize, and optimize the experiences they provide across the four foundational experiences of business:
Customer experience is more than tracking promoters or satisfaction scoring. You have to know how your customers are changing, which ones matter most, and, essentially, how to attract them to your brand. Qualtrics CX helps you monitor, respond, and improve every touchpoint along the customer journey.
Employee experience. Keeping your finger on the company pulse and staying connected to employees is hard. HR leaders must flag training gaps, nurture top performers, and engage the front line. Simultaneously. Qualtrics EX helps improve engagement, reduce unwanted attrition, and build stronger teams by optimizing key moments across the employee lifecycle.
Brand experience. Brand equity can be your most valuable asset, and also the most fleeting. As the path to awareness, preference, and loyalty becomes harder to navigate, Qualtrics BX helps you benchmark and track brand awareness, equity, and perceptions. And then move from insights to action.
Product experience. How big is your market; could it be bigger? Today you have to craft your product, features, and pricing long before you ship. And if your market is changing, you can’t be the last to know. Qualtrics PX helps you uncover unmet product needs, prioritize features, measure user experience, and predict market adoption and usage.
Written by Press Release: 22 March 2017